Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas: análisis de la comunicación de crisis realizada en Londres, Mánchester y París tras los atentados de 2017

Autores/as

DOI:

https://doi.org/10.5294/pacla.2021.24.1.6

Palabras clave:

Relaciones públicas, organizaciones de marketing de los destinos, redes sociales, gestión de crisis, terrorismo, Europa, comunicación, comunicación de crisis

Resumen

Los atentados terroristas suponen crisis para los destinos turísticos. Por ello, el objetivo de este artículo es verificar cómo las Organizaciones de Marketing de los Destinos de Londres, Manchester y París (OMDs) gestionaron dicha crisis durante y después de los atentados en 2017, desde una perspectiva de las Relaciones Públicas. Para ello, se realizó un análisis de contenido de los tuits publicados en las cuentas oficiales de los destinos a lo largo de 30 días tras los atentados terroristas. Los resultados muestran que las 3 OMDs centraron sus esfuerzos comunicativos en la difusión de contenidos de promoción turística para gestionar la crisis, pero comunicaron poco o nada lo ocurrido en el atentado. Asimismo, las Organizaciones de Marketing de los Destinos apostaron por imágenes fijas y textos como recursos de información para difundir sus contenidos.

Para citar este artículo / to reference this article / para citar este artigo

Huertas, A., Oliveira, A. y Balagué López, N. (2021). Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas: análisis de la comunicación de crisis realizada en Londres, Mánchester y París tras los atentados de 2017. Palabra Clave, 24(1), e2416. https://doi.org/10.5294/pacla.2021.24.1.6

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Biografía del autor/a

Assumpció Huertas, Universitat Rovira i Virgili

Profesora titular en el Departament d'Estudis de Comunicació, Universitat Rovira i Virgili.

Andrea Oliveira, Universitat de Girona

Doctora en ciencias de la comunicación por la Universitat Rovira i Virgili (URV). Profesora de gestión de la comunicación en crisis y de imagen corporativa en la Universitat de Girona y de Técnicas de relaciones públicas en la URV. Sus intereses se centran en el estudio de los públicos en las relaciones públicas y en la comunicación corporativa. Participa en un proyecto financiado por el Ministerio de Ciencia y Tecnología sobre la comunicación del patrimonio cultural de los museos. Autora de varios diversos artículos en revistas de prestigio a nivel internacional.

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2021-03-12

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