An Approach to Defining the Identity of a Media Fan

Javier Lozano Delmar, Juan F. Plaza, Milagrosa Sánchez

Resumen


Aproximación a la definición de la identidad del espectador fan

Abordagem para a definição da identidade de um fã espectador

Este estudio se basa en una muestra española de espectadores de ficciones audiovisuales para intentar comprender los comportamientos que se asocian con la identidad fan. Se utilizó una metodología de carácter cuantitativo con el objetivo de explorar qué características comparten los espectadores que se autodefinen como fans, así como la existencia de diferencias en función de diversas variables sociodemográficas. Para ello, se elaboró y validó, mediante análisis factorial exploratorio y confirmatorio, el Cuestionario de Identidad Fan. Los resultados confirman cuatro comportamientos asociados al espectador fan que, operando de forma conjunta, pueden explicar y definir la identidad fan en el consumo de contenidos audiovisuales de ficción en España: Experiencia, Conocimiento, Coleccionismo y Visionado. Además, el estudio demuestra que aquellos espectadores que se definen a sí mismos como fans obtienen unos valores más altos en esta escala. Teniendo en cuenta a los espectadores fans, no se encontraron diferencias significativas en la media del Cuestionario de Identidad Fan en base al sexo, la edad, la ocupación y el nivel de estudios, por lo que podemos concluir que la identidad fan se observa en la muestra española independientemente de las mencionadas características sociodemográficas.

Para citar este artículo / to reference this article / para citar este artigo

Lozano, J.Plaza, J. F. & Sánchez, M. (2020). An approach to defining the identity of a media fan. Palabra Clave23(2), e2323. https://doi.org/10.5294/pacla.2020.23.2.3

Recibido: 13/02/2019

Aceptado: 10/06/2019

Publicado: 03/02/2020


Palabras clave


Estudios fandom; fans; estudios de televisión y cine; estudios de recepción; estudios de audiencias; validación; cuestionario; identidad fan

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DOI: https://doi.org/10.5294/pacla.2020.23.2.3

URL de la licencia: https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es

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