Multi-Needs for Multi-Screening: Practices, Motivations, and Attention Distribution

Autores/as

DOI:

https://doi.org/10.5294/pacla.2020.23.1.2

Palabras clave:

Televisión, teléfono móvil, celular, teléfono inteligente, multi-screening, análisis cualitativo

Resumen

Necesidades múltiples para pantallas múltiples: prácticas, motivaciones y distribución de atención

Necessidades múltiplas para telas múltiplas: práticas, motivações e distribuição de atenção

El multi-screening o “pantallas múltiples” es una práctica emergente pero de crecimiento y cambio rápidos que evoluciona junto con las tecnologías que la median. Este artículo presenta un estudio sobre el multi-screening, en otras palabas, el uso simultaneo y secuencial de más de una pantalla. Con base en la teoría de usos y gratificaciones, nuestro estudio se centró en el escenario de multi-screening más común — el uso del teléfono inteligente junto con la televisión — para explorar los factores desencadenantes, las motivaciones, las gratificaciones y la distribución de la atención. La metodología es cualitativa e incluye revistas etnográficas y entrevistas de seguimiento a una muestra de 30 adultos jóvenes, y los datos se recopilaron en Portugal y España. Las actividades realizadas en cada dispositivo no suelen estar relacionadas y normalmente están motivadas por la necesidad de mejorar el entretenimiento que ofrece el televisor o de tener una sensación de eficiencia. La atención se distribuye en períodos alternados, y el teléfono inteligente tiene una mayor capacidad de exigir y mantener la atención.

To reference this paper / para citar este artículo / para citar este artigo

Dias, P. & Serrano-Puche, J. (2020). Multi-needs for multi-screening: Practices, motivations and attention distribution. Palabra Clave, 23(1), e2312. DOI: https://doi.org/10.5294/pacla.2020.23.1.2

Recibido: 07/05/2018

Aceptado: 17/01/201

Online: 13/12/2019

Biografía del autor/a

Javier Serrano-Puche, Universidad de Navarra

Profesor Contratado Doctor.

Facultad de Comunicación.

Universidad de Navarra

Citas

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2019-12-13

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