“El humor está bien, pero con cuidado”: percepciones de la audiencia chilena sobre la presencia del humor en la discusión política en matinales

María Magdalena Walker Budge; María Constanza Mujica Holley

doi:10.5294/pacla.2024.27.4.2

Autores/as

María Magdalena Walker Budge Autor/a Pontificia Universidad Católica de Chile https://orcid.org/0000-0001-8713-149X
María Constanza Mujica Holley Autor/a Pontificia Universidad Católica de Chile https://orcid.org/0000-0001-8003-1576

DOI:

https://doi.org/10.5294/pacla.2024.27.4.2

Palabras clave:

Análisis de contenido, comunicación política, grupos focales, humor, percepciones de la audiencia, personalización, política, programas matinales, televisión

Resumen

En programas televisivos matinales, los políticos recurren al humor como elemento para acercarse a eventuales votantes y en sus intervenciones diarias incluyen aspectos jocosos. Sin embargo, las audiencias no siempre reciben bien estos comentarios, insistiendo en que la función pública debiera presentarse según cánones serios, acordes a la integridad del cargo. En Chile, los matinales son programas misceláneos que mezclan información periodística dura con crónica roja y rosa, sketches, juegos, entre otros, y se transmiten entre las 8 de la mañana y las 13 horas, en horario de lunes a viernes. El presente estudio mixto examina, a través de análisis de contenido y de grupos focales, la presencia del humor en los matinales emitidos durante períodos electorales y las percepciones de las audiencias a ese respecto. Los resultados muestran que el humor está presente en la mayoría de las unidades revisadas (55,7%). Sorprendentemente, aunque los televidentes dicen valorar la inclusión de información política en estos programas, son críticos de la inclusión de bromas porque, según declaran, deshonran la dignidad de las personas.

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